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Project Rushmore Campaign Microsite

For Harley-Davidson, Project Rushmore was the largest scale product release it had ever launched in its 110 years. Six months in the making, interactive video was shot to showcase a series of Project Rushmore feature vignettes, each slotted into four overarching categories of control, infotainment, feel and style. 

Client: Harley-Davidson                   My Role: Art Director / Designer                    Project Type: Campaign Microsite

 

 

Phantom Flex cameras were used to capture bullet time of the features in action, where the user could click on a call to action to explore futher. Working in conjunction with the TV commercial, it was the largest and most successful digital campaign in the company’s history. 

 

50% 

of all users watched for 10 mins straight

 

1 mil. 

viewers in the in the first month

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