Project Rushmore Campaign Microsite

For Harley-Davidson, Project Rushmore was the largest scale product release it had ever launched in its 110 years. Six months in the making, interactive video was shot to showcase a series of Project Rushmore feature vignettes, each slotted into four overarching categories of control, infotainment, feel and style. 

Client: Harley-Davidson                   My Role: Art Director / Designer                    Project Type: Campaign Microsite



Phantom Flex cameras were used to capture bullet time of the features in action, where the user could click on a call to action to explore futher. Working in conjunction with the TV commercial, it was the largest and most successful digital campaign in the company’s history. 



of all users watched for 10 mins straight


1 mil. 

viewers in the in the first month